Tatas spread their wings abroad takeover Glaceau

In what is the largest Indian acquisition abroad so far, Tata Sons and Tata Tea have signed a definitive agreement to acquire a 30% stake in US-based enhanced water maker Glaceau, with an investment of $677 million.

Energy Brands sells five million bottles of Glaceau water products daily, and the investment brings the Tata group in direct competition with PepsiCo Inc, which is the US leader in non-soda sales, with 49% of the market.

As a part of its global strategy, Tata Tetley has been growing its North America business that includes Tetley Tea, Good Earth Teas and Eight O’Clock Coffee rapidly.

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