Rajiv Bajaj on Forbes' cover page

It's not necessary to build an empire like Mittal Steel and become a billionaire like Azim Premji to make it to the Forbes magazine; a corporate thesis as basic as excelling in your business can also take you there—just like Rajiv Bajaj.

The managing director of Bajaj Auto Ltd has done it by executing a turnaround at his family-run automaker and reclaiming the top position in the two-wheeler market, while earning himself a place on the cover page of the Asia edition of the world's most famous business magazine.

Besides, Bajaj Auto also finds place in Asia's Fab 50 list, featured in the same October issue of Forbes Asia—among the companies that the magazine describes as the best of Asia-Pacific's publicly traded firms.

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