US gift major discovers Ganesha

After the Chinese, US gift and collectible major Lenox has begun manufacturing idols of popular Hindu god Ganesha after being convinced by an Indian American of their huge market potential.

Simmi Chopra, who sells Lenox products at her collectibles shop outside Disney World in Florida, approached the company to think beyond Mickey Mouse and Donald Duck to Hindu deities like Ganesha, Durga and Lakshmi and convinced them to do so.

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