India is now a hot theme in Brazil

A new soap opera showcasing Indian culture is causing a stir in Brazil. Written by celebrated telenovela author Gloria Perez, Caminho das Indias — roughly translated as ‘A Passage to India’ — is being shown from Mondays to Saturdays on Brazil’s largest TV channel (TV Globo) and has become the latest mania in the country.

The plot, which could well make for a traditional Bollywood movie, is grabbing the attention of Brazilians and helping foster curiosity about Indian religion, customs and even fashion. Documentaries about India, its culture and its people are dominating Brazilian TV programming. Even the country’s most prominent women’s magazines are full of Indian-influenced fashion.

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