Bijapur sees a revival of Sanskrit; now as lingo for business

These days, a revival in ancient languages is palpable, and Sanskrit is no longer a forgotten tongue.

3R Garments Shop, at Meenakshi Chowk in Bijapur city is owned by Ram Singh Rajput. He has eight employees, and for the past eight years, they have been using the Sanskrit as the language for business.

Ram Singh says there is no difficulty in using the language. "After we started using Sanskrit, our customers increased. Most of the customers first want to talk and learn some Sanskrit, then they buy clothes." Inadvertently, it has worked as an advertising gimmick.

Ram Singh is an active member of the Sanskrit Bharati organization. He had learnt Sanskrit at a 10-day camp, and then started using it at home. After that, he introduced it for the first time in his business. He has now done his MA in Sanskrit.

Following this attraction at Ram Singh's shop, now barbers, kirana shop owners, beauty parlours, cloth merchants and several traders have begun to use Sanskrit as their business language.

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